A highly recommended search engine strategy that results in instant visibility and sales.

Description:
The advent of pay-per-click search engines offers you the benefit of instant traffic. Achieving high rankings with search engines can take as long as 4-6 months with a new site. With pay-per-click search engines, people find you immediately after you set up your account and your bidding request is approved.

Outcomes:
Upon completion of this course, you will be able to do the following:

1. Understand the differences in how pay-per-click search engines work.
2. Implement the process and achieve the best bids for your relevant keywords.
3. Pick the right keywords, and create a dynamic title and site description.

Assessment:
You should be able to affirmatively answer a series of questions to determine whether you have successfully applied the principles put forth in this tutorial.

Week 1 :
This comprehensive tutorial is designed to take you step-by-step through the process using Overture, the most popular of the pay-per-click search engines, to achieve optimum results. The case study is designed so that you can easily follow our shortcut instructions, and in doing so learn how to set up a successful bidding operation on Overture. Once you have completed this tutorial, you will be ready to engage in a pay-per-click strategy on additional search engines sites, such as ah-ha, findwhat and others.

Overview:
A. What you need to know in getting started: What is Pay-Per-Click all about?
B. How do people search?
C. How to pick the right keywords.
D. Learn how to choose an exceptional title and description: A must for success.
E. Looking at the top ten Pay-Per-Click Search Engines: Which one is right for you?
F. How to buy targeted traffic at Overture: Six easy steps.
G. How to gain the advantage over your competition: Five practical tips and techniques.
H. How to outsmart your competitors: Controlling your bids using the Keyword Bid Optimizer Tool.

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