The key to generating free, targeted traffic to your website comes with achieving a top ranking.

Description:
To be competitive on the Internet, your site must appear among the top 30 positions in the most popular search engines and directories. Search engines are the fastest way for prospective customers to find your site. Do not underestimate what good positioning in the search engines can do for you. It has been estimated that up to 80 percent of all website traffic comes from major search engines. How can you learn what to do to make your website rank high in those engines?

This tutorial is designed for everyone, from the home-based entrepreneur to the large business owner. We will teach strategies for improving search engine positioning by analyzing your site and creating supplemental pages.

Search Engine Commando will provide you with valuable information about your rankings in the search engines and will inform you when those rankings change. However, before Search Engine Commando can “do its stuff” and for the program to be of maximum benefit, you must “tweak” your website by analyzing it, then making the changes necessary to ensure its success.

This tutorial is self-directed and self-taught, and it is great for participants who like to work at their own pace. You can literally work through the tutorial in as little as one week

Benefits:
1. Better results from your efforts
2. Cost savings (pay up to $10,000 for a top level optimization)

Outcomes:
With this tutorial, your course in search engine training can be geared to your own pace. Fit it into your busy schedule in the way it works best for you. By the end of the tutorial, you will have the opportunity to see your page position climb, or you will be able to tweak the system to make it climb. Strategies and selections made by the individual may vary with each student, but if the techniques and methods are followed, so will success.

Assessment:
Upon completion of this course, students will achieve the following:

A. Be able to develop effective keywords and keyword phrases relative to their site.
B. Know where and how to place keywords for maximum relevancy.
C. Understand and develop creative titles and descriptions to further insure surfers to visit their site.
D. Understand and develop content rich pages of different ranking algorithm of search engines.
E. Learn some of the underhanded techniques competitors might employ and how to deal with them.


Lesson #1

Students will examine strategies employed in the search positioning process and for analyzing their website. They will also study how people search the web to determine how and why keywords play a major role in search engine training.


Lesson #2

Now that you have compiled your keywords, you will study where and how to use them. You will dig deeper in "what makes the search engines work" and why you may not be positioned in the top 30. Factors that affect relevancy are site popularity, weight of keywords, keyword placement, etc. You will gain a better understanding of what works. There will be tips, techniques, and resources for you to explore.

Lesson #3

What is in a name? Everything, when it comes to a title. What about the description that will be seen by millions and will strongly influence search engine placement? What about the rest of those Meta tags? Meta tags are not any big secret, but you need to be aware of them and understand how they work. You will focus attention on these all-important tags.

Lesson #4

Many sites are entered via “supplemental pages” or “ information pages.” They act as alternate entrances to your site and are tailored to rank well on a particular engine. There are many reasons to use supplemental pages, and you will master the necessary techniques in this tutorial. By the end of the lesson, you will have a high-powered page to submit with all the right ranking algorithms.

Lesson #5

In lesson 5, you will continue to build on the previous lessons while taking time to look at the sites that are ranked in the top ten. You will analyze your competitors' HTML codes and study their setup and design to gain valuable information for fine-tuning your site. Why is this important? Looking at and analyzing what others are doing will provide you with some additional tactics that can skyrocket you to the top 30.

Lesson #6

The rules and criteria of the search engines are dynamic, so your competitors are always modifying their sites. The student may ask whether there is more they can do to be in the top 10. Has everything been done that could be done? Where do you go from here? In lesson #6, we offer more tips on improving and maintaining your website.

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