A well-done "Information Doorway Page" will help put you at the top of the search engines.

Description:
This course is designed for students who have taken a basic course in Search Engine Optimization or are at a level of advanced study. The focus here is on how to effectively create and write content specific to what the search engines want in the form of informational pages. This interactive advanced workshop will also focus on using information pages to improve your ranking with the major search engines.

In four intensive weeks we will go in-depth in the critique and analysis of several optimized information pages that have a proven track record for getting results. Students will learn to analyze and compare examples of working doorways and at the same time have their own individual pages critiqued. Chatroom and live weekly discussions regarding the theory and practice of building information pages help answer all your questions. Intense facilitator interaction will be the hallmark of this course.

Prerequisite for this class:
You must have completed the basic workshop and/or tutorial in search engine positioning, or have knowledge of the basic search engine optimization strategies. The class will be limited to 6 students in order to achieve optimum results.

Outcomes:
Students will demonstrate their proficiency through participation in weekly critiques of fellow students' information pages and by completing their own information pages.

Assessment:
Upon completion of this course, students will be able to:

A. Define information pages that work best for them.
B. Quickly identify key problem areas and correct them.
C. Understand what different search engines are looking for.
D. Move up in the rankings and stay there.

Week 1 :
Advanced Critique and Analysis

Students will address application of information pages and sitemaps as well as analyze examples of "live" pages. Students will critique and discuss:

1. What is the purpose and function of an information page?
2. How do I determine what type of information page I need and want for my business or service?
3. How many pages do I need?
4. What are the components of the Information Doorway Page?
5. What applications have worked for me?


Week 2 :
Investigation and Problem Solving

Students will learn strategies beyond the information page that can be applied to boost ranking. Students will continue to analyze and brainstorm to further increase relevancy on topics such as:

1. Do you really need Meta tags?
2. How many words make for content-rich pages?
3. What do you do if your pages get dropped?
4. What about hidden links and other strategies?
5. How do you make pages more effective and competitive?
6. What are the rules and regulations in dealing with different search engines?

Week 3 :
Continued Critique and Analysis--With emphasis on application.

Students will bring information page(s) to class for critique by fellow students. All the principles and solutions addressed in the past two weeks will be applied to the pages. Potential problems and solutions will be discussed.

Week 4 :
Fine-Tuning Strategies

Fine-tune your pages for the last time based on the previous week’s discussion.

There will be further analysis by fellow students, including discussion of any unique concerns that arise within each class.

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