Keyword selection is the first step in any successful search engine optimization strategy.

Description:
Targeting keywords that thousands of other sites target is like trying to be heard above a crowd. Learn how to identify the words or phrases that put you in an exclusive group!

This tutorial will show you how to efficiently and effectively use the Wordtracker keyword search service to identify keywords and keyword phrases that few websites are indexed for by search engines. Optimizing your site for these keywords or phrases greatly increases your chances for ranking high in search engine results!

Outcomes:
The student will learn to effectively use the Wordtracker keyword selection service. The student will identify keywords and keyword phrases that provide opportunities for their website to rank high in search engine results.

Assessment:
Self-assessment with feedback is not a graded test; it is a tool to ensure you get the most out of the tutorial.

Week 1:
You will learn how to select keywords and keyword phrases which are highly effective for your site. Selecting the right keywords is a crucial step in any successful search engine optimization campaign.

The tutorial is divided into logical, easy to follow steps. The following topics will be covered in this lesson:

• INTRODUCTION


• SECTION 1


• What do you have your hands on?


• Keyword Terminology


• Understanding the Keyword Effectiveness Index(KEI)


• Registering for Your Subscription


• Taking a Tour of the Site


• SECTION 2


• Projects


• First Steps


• SECTION 3


• Simple Search


• Exact/Precise Search


• Compressed Search


• Comprehensive Search


• Mispelling Search


• SECTION 4


• Keyword Universe


• What to do if the Highest KEI is Really Low


• SECTION 5


• Truckloads of Data


• The Final Cut


• CONCLUSION

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